Professional Development Week

Professional Development Week / Bachelor of Design (Hons) in Creative Media
10.06.2024 - 16.06.2024 / Week 8


“Financial Literacy for Fresh Graduate” by MAYBANK (1hr)

Building an investment portfolio is key to growing your wealth. Start by understanding that a portfolio spreads your money across different investments to reduce risk and increase returns. Set clear goals, plan your savings, and choose investments that match those goals. Avoid common mistakes like trying to time the market, chasing high returns without considering risks, or blindly following others. Instead, focus on consistent, informed decisions. Pay yourself first by saving before spending, avoid unnecessary debts, and regularly review your financial situation. These simple steps will help you build a strong foundation for your financial future.


Keynote: “Aspire to Inspire” by POS MALAYSIA. (1hr)

The CEO of Pos Malaysia gave a seminar and it was a highly engaging and thought-provoking session, made even more interesting by its interactive nature, allowing students to ask questions. The CEO shared his journey of overcoming adversity, highlighting the fact that ethics and morality rely more on EQ than IQ. He highlighted the importance of continuous learning, clear communication, and skill development while encouraging students to confidently reject unsuitable ideas. He also stressed the need for passion, strong relationships, and the courage to embrace change, offering inspiring insights on balancing ambition with sincerity and resilience.


"Maximize Your LinkedIn Presence" by BDO (1hr)

When creating a LinkedIn profile, remember it’s a professional platform, not a personal social media site. Avoid posting political opinions and personal rants. Your LinkedIn profile should serve as a branding tool to help recruiters and peers see you in the best light. Start by placing your name and email in the header and include resonant quotes. Use a clear, professional photo of just yourself. Craft an attractive headline to catch recruiters’ attention and ensure you update your profile regularly with your industry and location to improve search visibility. Your profile summary should be concise and in the first person, incorporating industry keywords. Use bullet points for work experience, highlighting your contributions.


"A.I. in Digital Media" by MALAYSIAN ADVERTISERS ASSOCIATION (1hr)

Marketing is crucial for ensuring target audiences are aware of and engage with products effectively. It involves improving or inventing products and bridging gaps between product development and consumer needs. For instance, Grab developed its own map, and companies like Amazon collaborate with them, showcasing the evolving media landscape. Modern advertising includes dynamic billboards that adjust to weather conditions, illustrating increased design complexity. AI is transforming marketing, enhancing personalization as seen with Netflix’s genre recommendations. AI enables simultaneous, scalable tasks, dramatically reducing production time and improving impact. As AI handles routine tasks, humans shift to strategic roles, focusing on problem-solving and leveraging AI for decision-making.


"Film Acquisitions, Marketing & Distribution in Malaysia" by GSC MOVIES (1hr)

The lecture "Film Acquisitions, Marketing & Distribution in Malaysia" by GSC MOVIES provided a fascinating look into the film industry. It explored key stages like acquiring film rights, production, distribution, and marketing strategies customized for Malaysia. The session highlighted the challenges and opportunities in the industry, emphasizing the importance of innovative marketing and strategic partnerships for success. Additionally, the speaker introduced us to the enhanced cinematic experiences GSC offers to audiences, making this session particularly engaging and insightful for understanding the complexities of bringing films to the big screen in Malaysia.


"Digital Transformation and Solutions - The Importance of Making It Easy" by Aplikasi (1hr)

Digital transformation and digitalization are increasingly evident in everyday life. For example, digital parking systems use license plate scanning, allowing payments via mobile apps or kiosks. E-commerce continues to grow, with more people shopping online rather than in physical stores. Digital marketing has evolved, emphasizing social media engagement, campaign optimization, and SEO. Cloud computing has become essential, offering software like Canva and Google Cloud, which provides powerful tools accessible via the internet. AI aids in task completion, while IoT devices, such as Apple Watches, gather data for analysis. AR and VR are enhancing training and blending virtual and real-world experiences. Mastery of these tools, like Trello for collaboration, is crucial for job security and network expansion. Passion for your field is essential; if it feels forced, it may be time to explore new opportunities.



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