Minor Project // Final Compilation

MINOR PROJECT // FINAL COMPILATION

Rebecca Thoo Hui Ying / 0350359
Bachelor of Designs (Hons) in Creative Media 
Minor Project // Final Compilation

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INSTRUCTIONS: 

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Fig 1.1 Project Briefing by Mr Mike

✧ We were given a few choices during the first class on what sorts of project we'd like to take on. We were also informed that each group will have 6 members and only 2 graphic design students can be in the same group. After quickly forming a group with the students I knew of and worked with before. We picked our project topic as seen in Fig 1.2. 

Fig 1.2 Chosen Project: Modern Fengshui

Group Members:

Graphic Design: 

Thoo Hui Ying, Rebecca (0350359)

Tee Yi Qing (0343456)

UIUX:

Audrey Gracia Djohari (0348120)

Jolean Ang Mei Yen (0352390)

Entertainment Design:

Muhammad Azka Farezi Septenal (0351345)

Metta Angelica (0349095)

Task 01: Innovative Project Proposal

Miro Board

Fig 1.3 Modern Fengshui Miro Board

Contextual Research & Planning Stages

✧ Contextual research for our target audiences were conducted to further determine the 3 personas based on the data received. Tasks were distributed amongst all members to develop Fig 1.4. 

Fig 1.4 Modern Fengshui Miro Board - working board PDF

Survey Questions via Google Forms

✧ Survey Analysis was compiled in the Miro board, link attached above

Fig 1.5 Modern Fengshui Survey via Google Forms

Product List Compilation

✧ We were the only group without any phsyical products or a list of products provided. Hence why we went online to search for our products after the 1st sit down meeting with Mr Damien in Mereka Space. Yi Qing & I went onto websites like Tao Bao, Ping duo duo to search for affordable yet beautiful products. 

Fig 1.6 Modern Fengshui Product List (1)

Brand Identity Brainstorming & Proposal

✧ Yi Qing & I took charge of this portion of the project and discussed the whole idea of how we shall proceed, from pulling references and inspirations for the art direction to searching for the right font to include. We did them all and came up with the first draft of the brand identity

Logo Proposal

✧ Yi Qing was on a online meeing with me and together we first came up with 3 logos for the clients to choose.

Fig 2.1 Logo #1

Fig 2.2 Logo #2

Fig 2.3 Logo #3

✧ I then moved on to create a logo guideline to showcase to the clients

Fig 3.1 Logo Clear Space

Fig 3.2 Logo Space Rationalisation

Fig 3.3 Logo in black & white #1

Fig 3.4 Logo in black & white #2

Fig 3.5 Logo in colour

Fig 3.6 Logo Minimum Size

Stationery Proposal

✧ I took charge of creating the namecards & thank you cards.

Fig 4.1 Namecard #1 back

Fig 4.2 Namecard #1 front

FIg 4.3 Namecard #2 back

Fig 4.4 Namecard #2 front

Fig 4.5 Thank You Card #1 Front

Fig 4.6 Thank You Card #2 Front

Fig 4.7 Thank You Card Back

Proposal Presentation Deck

Fig 5.1 Proposal Presentation Deck

Task 02: Design Management Protocols

✧ Final design of logo and brand guides were managed by me & Yi Qing

Final Product list

✧ Yi qing compiled the final list and handed it over to Audrey and Jolean to insert into the webpage

Fig 5.2 Finalised Product list

Brand Identity Proposal 2

✧ After the first proposal, our group was given further suggestions regarding the logo direction. Yi Qing & I redid the proposal and set up a meeting with the clients to further discuss about the direction.

Fig 5.3 Brand Identity Proposal 2

New Logo Proposal

✧ 4 names were chosen and Yi Qing & I each divided the task to create 2 logos for each name

Fig 6.1 Inicio #1

Fig 6.2 Inicio #2

Fig 6.3 Apricus #1

Fig 6.4 Apricus #2

✧ I then moved on to create a logo guideline to showcase to the clients

Fig 6.5 Logo in Colour

Fig 6.6 Logo in Gradient

Fig 6.7 Logo in black & white #1

Fig 6.8 Logo in black & white #2

Fig 6.9 Logo in Gold

Fig 6.10 Logo Explanation 

Fig 6.11 Logo Minimum Size

Final Logo

✧ Ultimately the logo was finalised and Zeno was chosen

Fig 7.1 Final Logo on Gradient

Fig 7.2 Final Logo on Colour


Fig 7.3 Final Logo on White

Fig 7.4 Final Logo B&W


Fig 7.5 Final Logo in Reverse

Final Deliverables

Stationery

✧ I changed the logo from the previous namecard design to adapt to the new logo

Fig 8.1 Final Name Card

Fig 8.2 Final Thank You Card

Website Advertisement + Mock Up

Fig 8.3 Final Web Ad #1

Fig 8.4 Final Web Ad #2

Fig 8.5 Web Ad Mockup #1

Fig 8.6 Web Ad Mockup #2

Social Media Advertisement Mock Up

Fig 8.7 Sales Ad Mockups

Fig 8.8 Video teaser Mockup

Fig 8.9 Interactive post mockup

Social Media Posts

✧ The following are the posts I worked on

Fig 9.1 Post 6A

Fig 9.2 Post 6B

Fig 9.3 Post 6C

Fig 9.4 Post 7A

Fig 9.5 Post 7B

Fig 9.6 Post 7C

Fig 9.7 Post 7D

Fig 9.8 Post 7E

Fig 9.9 Post 12A

Fig 9.10 Post 12B

Social Media Profile Mockup

Fig 9.11 Zeno Instagram Overview

Final Presentation Deck

Fig 10.1 Zeno Final Presentation Deck PDF

Minor Project - Zeno_Final Presentation by Tee Yi Qing

Fig 10.2 Zeno Final Presentation Deck Canva

FIg 10.3 FInal Presentation with group mates

Final Figma link here

Final Feedbacks from both clients during Final Presentation Date: 14 July 2023 (Friday)

Mr Damien: It was well thought out and could imagine people spending money on it. As a business lead, there are things to consider like business numbers and sourcing that needs to work out. Mr Damien also suggested we could look up on Taylor’s entrepreneur thingy and turn this into a real business if we want to. Ms Zae: Similar comment as Mr Damine (well thought out). We ticked all the boxes on the basic deliverables. Encourage us to take a look at influencers recommended and what they provide that made them successful. Social media examples shown now are more product centric which may not be the best way in the beginning. It could be more about the unveiling of the Ai poem being customised for the public. But overall well done.

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FEEDBACK

*All feedbacks are within the reflection document

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REFLECTION

I’d say this week is the most hectic week of all the weeks we spent on this project. And because I am the leader I had to run through a lot of things to ensure everything is as best as possible when we present it to the clients. After allocating the last tasks for everyone, I hopped on several zoom calls with Yiqing as we both sort out the graphic design portion of the project. We both also worked on compiling most of the slides and running them through to ensure the flow is nice and relevant. While on our zoom calls, I realised there were a few touchpoints we could add to further build up the brand and added them last minute. Amids compiling the final presentation deck, I reworded some of our earlier points to better suit the new direction and philosophy. Upon organising the user journey map portion of the slides, I saw the potential to create a section whereby we further drill in how Zeno could market themselves and labelled the section “Marketing Strategy”. A few weeks back I instructed my groupmates to research on influencers Zeno could possibly work with and included them under the influencer campaign list. Before the actual presentation day there were a few hiccups but we managed to push through and rehearsed twice to deliver our points as best as we can. Out of 4 groups, my group went first to present and I’d say going first definitely has more cons than pros. Immediately after getting the client’s feedback, I felt half of the burden was lifted out. The other half is the need to ensure my group has completed everything and inserted every material in for submission. In a sum, we went through all the ups and downs. From being confused about the general direction and not having any physical products as compared to other groups to having a silver lining and pushing through and finally getting to where we are now, having a somewhat real-ish brand. The overall work of the group was good and I personally am happy with the outcome despite how rushed we were.