BRAND CORPORATE IDENTITY // FINAL COMPILATION

  BRAND CORPORATE IDENTITY // FINAL COMPILATION

Rebecca Thoo Hui Ying / 0350359
Bachelor of Designs (Hons) in Creative Media 
Brand Corporate Identity Final Compilation

---

INSTRUCTIONS: 

Brand Corporate Identity // Task 01

Brand Corporate Identity // Task 02

Brand Corporate Identity // Task 03

Brand Corporate Identity  // Task 04

---

TASK 01: Breaking Brand

Final Breaking Brand Research Document (13.09.2022)

 

Fig 1.1 Breaking Brand Group Document

Individual Presentation Slides (13.09.2022)

Fig 1.2 Breaking Brand Individual Presentation Slide

TASK 02 (A): Logo (30.08.2022)

Fig 2.1 Logo Analysis

TASK 02 B Requirements (04.10.2022)

1) Logo in BW, reverse & colour

Fig 3.1 Logo in BW

Fig 3.2 Alternative Logo in BW

Fig 3.3 Logo in Reverse

Fig 3.4 Alternative Logo in Reverse

Fig 3.5 Logo in Colour

Fig 3.6 Alternative Logo in Colour

2) Logo space rationalisation & clearspace

Fig 3.7 Logo space rationalisation

Fig 3.8 Alternative Logo space rationalisation

Fig 3.9 Logo clear space

Fig 3.10 Alternative Logo clear space

3) Logo with strapline

Fig 3.11 Logo with strapline

4) Logo with rationale (brand ideals)

Fig 3.12 Logo with rationale

5) Logo min. size

Fig 3.13 Logo minimum size

6) Primary & Secondary colours

Fig 3.14 Primary & Secondary colours

7) Logo’s or brand’s typeface

Fig 3.15 Logo's typeface

8) Patterns derived from logo

Fig 3.16 Pattern #1

Fig 3.17 Pattern #2

Fig 3.18 Pattern #3

9) Logo Animation (Gif)

Fig 3.19 Logo GIF

Final Submission (12.10.2022)

Fig 4.1 Final Submission PDF

Fig 4.2 Logo Final GIF Submission

TASK 03 Brand Positioning & Identity

Final Outcomes:

1. Stationaries

Fig 5.1 Namecard Stacked

Fig 5.2 Namecard Flat

Fig 5.3 Letterhead Flat

Fig 5.4 Letterhead Stacked

Fig 5.5 Invoice Flat

Fig 5.6 Envelope Flat

Fig 5.7 Envelope Stacked

Fig 5.8 Full Stationaries

2. Merchandises

Fig 6.1 Stickers

Fig 6.2 Loyalty Card Flat

Fig 6.3 Loyalty Card Stacked

Fig 6.4 Tote Bag #1

Fig 6.5 Tote Bag #2

Fig 6.6 Tote Bag #3

Fig 6.7 Tote Bags #All

Fig 6.8 Wrapping Paper with flowers #1

Fig 6.9 Wrapping Paper #1

Fig 6.10 Wrapping Paper with flowers #2

Fig 6.11 Wrapping Paper #2

Fig 6.12 Wrapping Paper with flowers #3

Fig 6.14 Wrapping Paper#3

Fig 6.15 UIUX

Fig 6.16 Social Media #1

Fig 6.17 Social Media #2

Fig 6.18 Store front 

Fig 6.19 Store front signature

Fig 6.20 Store interior #1 

Fig 6.20 Store interior #2

Final Submissions:

Fig 6.21 Task 3A Brand Positioning & Identity PDF

Fig 6.22 Task 3A Brand ApplicationPDF

Final Layout Thumbnails

✧ Final Layout Thumbnails

Fig 7.1 Final layout spread #1

Fig 7.2 Final layout spread #2

Fig 7.3 Final layout spread #3

Fig 7.4 Final layout spread #4

Fig 7.5 Final layout spread #5

Fig 7.6 Final layout spread #6

                                                            Fig 7.7 Final layout thumbnail PDF

Final Layout in Pages JPEG

Fig 8.1 Final layout Cover Page 

Fig 8.2 Table of Contents

Fig 8.3 About Us

Fig 8.4 About Us

FIg 8.5 Page divider

Fig 8.6 Our Story

Fig 8.7 Positioning Statement 

Fig 8.8 Page divider

Fig 8.9 Brand Purpose

Fig 8.10 Brand Value

Fig 8.11 Vision & Mission

Fig 8.12 Target Audience

Fig 8.13 Page Divider

Fig 8.14 Unique Selling Point

Fig 8.15 Visual Guidelines

FIg 8.16 Logo Rationale

Fig 8.17 Logo Variation

Fig 8.18 Alternative Logo Variation

Fig 8.19 Logo Clearspace

Fig 8.20 Page Divider

Fig 8.21 Logo Space Rationalisation

Fig 8.22 Alternative Logo Space Rationalisation

Fig 8.23 Logo Minimum Size

Fig 8.24 Improper Usage

Fig 8.25 Page Divider

Fig 8.26 Typography

Fig 8.27 Logo Colour

Fig 8.28 Colour

Fig 8.29 Photography

Fig 8.30 Graphic Elements

Fig 8.31 Collaterals

Fig 8.32 Namecard

Fig 8.33 Namecard

Fig 8.34 Letterhead

Fig 8.35 Letterhead

Fig 8.36 Invoice

Fig 8.37 Envelope

Fig 8.38 Envelope

Fig 8.39 Full Stationary

Fig 8.40 Page Divider

FIg 8.41 Loyalty Card

Fig 8.42 Loyalty Card

Fig 8.43 Stickers

Fig 8.44 Stickers

Fig 8.45 Tote Bag

Fig 8.46 Wrapping Paper

Fig 8.47 Page Divider

Fig 8.48 UIUX

Fig 8.49 Social Media

Fig 8.50 Store Signage

Fig 8.51 Store Exterior

Fig 8.52 Store Interior

Fig 8.53 Store Interior

Fig 8.54 Back Cover

Final Submission

      

                                        Fig 9.1 HuaHua Brand Guideline Final PDF

Fig 9.2 HuaHua Brand Guideline Demo

---

REFLECTION

Experience

I knew we were going to create an entirely new brand for this course, as I've looked through senior's work and was intrigued to start building a brand of my own. I was most excited to build mockups for the brand, but atlas, a brand all starts with a solid logo. Through this experience, it taught me that every brand starts with a solid foundation = logo.

Observations

The exercise of creating 20 logos per week leading up to choosing the final logo is crucial in building a brand. The exercise allows me to exercise the idea of this brand and what i can bring forward each week. Looking back, I was glad for this exercise, there were a few logos that came close to almost making it but ultimately fell through. The eliminating process keeps us designer's brain working and it sort of helped to keep the brand in a "marinating" stage to squeeze out more ideas.

Findings

The one thing that took the longest time were putting together Task 03. I am no stranger to writing but for some reason it took me a longer time to craft out the wordings. The same thing happened when I was gathering information for Task 04's slide.