PUBLISHING DESIGN // FINAL COMPILATION

   PUBLISHING DESIGN // FINAL COMPILATION

Rebecca Thoo Hui Ying / 0350359
Bachelor of Designs (Hons) in Creative Media 
Publishing Design Final Compilation

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INSTRUCTIONS: 

Publishing Design // Task 01

Publishing Design // Task 02

Publishing Design // Task 03A

Publishing Design // Task 03B

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TASK 01: Exercises

 

Fig 1.1 Final Content 

Fig 2.1 The 3 book sizes

Fig 2.2 Final Cut Out Booklet (Closed)

Fig 2.3 Final Cut Out Booklet (Opened)

Fig 2.4 Final Cut Out Booklet (Video)

#3 Signature folding systems

Fig 3.1 Signature folding system (Opened)

Fig 3.2 Signature folding system (Closed)

Fig 3.3 Signature folding system (Video)

#4 Classical Grid Structure - Van de Graff

Fig 4.1 Hand drawn Van de Graff

Fig 4.2 Digital Van de Graff (PDF)

#5 Determining Grids

Fig 5.1 Final Grid (PDF)

#6 Form & Movement

Black & White

Fig 6.1 Form & Movement Redo

Fig 6.2 Form & Movement Black & White PDF

Colour

Fig 6.3 Form & Movement 2 colours

Fig 6.4 Form & Movement 2 colours PDF

Colour + Image

✧ Image taken from Unplash

Fig 6.5 Form & Movement colour + image

Fig 6.6 Form & Movement colour + image PDF

Text

Fig 6.7 Form & Movement text

Fig 6.8 Form & Movement text PDF

TASK 02: Content Generation

 

Fig 7.1 Final Content (10.09.2022)

Fig 7.2 Final Visuals Thumbnails #1 JPEG 

Fig 7.3 Final Visuals Thumbnails #2 JPEG 

Fig 7.4 Final Visuals Thumbnails PDF

Fig 7.5 Final Visuals PDF

TASK 03A: Book

Final Book Layout Thumbnail

Fig 8.1 Final attempt of book layout page #1

Fig 8.2 Final attempt of book layout page #2

Fig 8.3 Final attempt of book layout page #3

Fig 8.4 Final attempt of book PDF

Final Book Layout JPEG Spreads

Fig 9.1 & 9.2 Cover pages Back & Front

Fig 9.3 Spread #1

Fig 9.4 Spread #2

Fig 9.5 Spread #3

Fig 9.6 Spread #4

Fig 9.7 Spread #5

Fig 9.8 Spread #6

Fig 9.9 Spread #7

Fig 9.10 Spread #8

Fig 9.11 Spread #9

Fig 9.12 Spread #10

Fig 9.13 Spread #11

Fig 9.14 Spread #12

Fig 9.15 Spread #13

Fig 9.16 Spread #14

Fig 9.17 Spread #15

Fig 9.18 Spread #16

Fig 9.19 Spread #17

Fig 9.20 Spread #18

Fig 9.21 Spread #19

Fig 9.22 Spread #20

Fig 9.23 Spread #21

Final Book PDF

Fig 10.1 Final book PDF

✧ Colour test printing spreads 

        ✧ Printed @ Archprint - RM 75.00

Fig 12.1 Colour Spread #1

Fig 12.2 Colour Spread #2

Fig 12.3 Colour Spread #3

Fig 12.4 Colour Mockup Flip Through

✧ Final E Book in FlipBook

Fig 13.1 E Book in FlipBook

TASK 03B: Brand Guideline

Final Layout Thumbnails

✧ Final Layout Thumbnails

Fig 14.1 Final layout spread #1

Fig 14.2 Final layout spread #2

Fig 14.3 Final layout spread #3

Fig 14.4 Final layout spread #4

Fig 14.5 Final layout spread #5

Fig 14.6 Final layout spread #6

                                                            Fig 14.7 Final layout thumbnail PDF

Final Layout in Pages JPEG

Fig 15.1 Final layout Cover Page 

Fig 15.2 Table of Contents

Fig 15.3 About Us

Fig 15.4 About Us

FIg 15.5 Page divider

Fig 15.6 Our Story

Fig 15.7 Positioning Statement 

Fig 15.8 Page divider

Fig 15.9 Brand Purpose

Fig 15.10 Brand Value

Fig 15.11 Vision & Mission

Fig 15.12 Target Audience

Fig 15.13 Page Divider

Fig 15.14 Unique Selling Point

Fig 15.15 Visual Guidelines

FIg 15.16 Logo Rationale

Fig 15.17 Logo Variation

Fig 15.18 Alternative Logo Variation

Fig 15.19 Logo Clearspace

Fig 15.20 Page Divider

Fig 15.21 Logo Space Rationalisation

Fig 15.22 Alternative Logo Space Rationalisation

Fig 15.23 Logo Minimum Size

Fig 15.24 Improper Usage

Fig 15.25 Page Divider

Fig 15.26 Typography

Fig 15.27 Logo Colour

Fig 15.28 Colour

Fig 15.29 Photography

Fig 15.30 Graphic Elements

Fig 15.31 Collaterals

Fig 15.32 Namecard

Fig 15.33 Namecard

Fig 15.34 Letterhead

Fig 15.35 Letterhead

Fig 15.36 Invoice

Fig 15.37 Envelope

Fig 15.38 Envelope

Fig 15.39 Full Stationary

Fig 15.40 Page Divider

FIg 15.41 Loyalty Card

Fig 15.42 Loyalty Card

Fig 15.43 Stickers

Fig 15.44 Stickers

Fig 15.45 Tote Bag

Fig 15.46 Wrapping Paper

Fig 15.47 Page Divider

Fig 15.48 UIUX

Fig 15.49 Social Media

Fig 15.50 Store Signage

Fig 15.51 Store Exterior

Fig 15.52 Store Interior

Fig 15.53 Store Interior

Fig 15.54 Back Cover

Final Submission

Navigation walk through (in GIF): 

✧ Front & Back Navigation Buttons

Fig 16.1 Front & Back Navigation Buttons

✧ HUA HUA logo as Home Page Button

Fig 16.2 HUA HUA logo as Home Page Button

✧ Table of Contents Navigation Button

Fig 16.3 Table of Contents Navigation Button

✧ Navigation Bar Button

Fig 16.4 Navigation Bar Button

Final Submissions

      

                                        Fig 17.1 HuaHua Brand Guideline Final PDF

Fig 17.2 HuaHua Brand Guideline Demo

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REFLECTION

Experience

Prior to the class, I had experience in book publishing for the company I was working with. I've came to realised what i knew was only the tip of the iceberg. As compared to how I did the book the last time, now through this course, a formula to creating a book was formed. First, one would need to determine the grid, typesetting is important to check its readability.

Observations

For the last task, the navigation bar might look easy, but not, and is often taken granted for. It is an essential part of an interactive PDF that involved a lot of thinking to structure a cohesive navigation to bring audiences to the parts they wish to view. A navigation bar needs to be interesting yet serve its purpose of directing audiences to the page they'd like to read.

Findings

Putting together a book is challenging as the wordings and visuals are needed to be in sync with each other.

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